In this episode, Keith and guest host Tim Zencka layout how having non-negotiables in your life can produce big results. They each share what their non-negotiables are and how you can create your own non-negotiables so you are at your best.

Tim’s Reference:

When Tools of Titans, author and podcaster Tim Ferriss was asked on a book tour pit stop what he would print on a billboard if given the chance, the self-help guru did not hesitate. “You are the average of the five people you most associate with,” Ferriss answered. During a talk at the San Francisco headquarters of e-book and audiobook subscription service, Scribd, Ferriss shared a piece of advice that was given to him as a teenager. It riffs on a now famous tip from motivational speaker — and early Tony Robbins mentor — Jim Rohn. The rule suggests that the five people you spend the most time with shape who you are. It borrows from the law of averages, which is the theory that “the result of any given situation will be the average of all outcomes.” We might interact with many people, but the few who are closest to us have the greatest impact on our way of thinking and our decisions.

Keith’s Reference:

Shawn Stevenson is an author and creator of The Model Health Show. A graduate of the University of Missouri, Shawn studied business, biology and kinesiology, and went on to be the founder of Advanced Integrative Health Alliance, a company that provides wellness services for individuals and organizations worldwide. In his book, Sleep Smarter, Shawn explains the importance of sleep and provides a list of rituals we can practice to optimize our sleep.